According to a December 1989 article that appeared in the Sun Sentinel Newspaper, they were sold by mail order with an initial production run of 1500 lures for each team These appeared to be packaged in thick gauge plastic bags.
Initial production for NFL Sport Lures. St. Louis Cardinals
Later production runs were in more compact hard plastic cases.
Washington Redskins Arbogast Lure
The last mention of these lures I could find was published in 1993.
Klinkenberg, Marty "Starting Tackle: NFL Enters Fishing Business" Sun Sentinel - Florida Dec. 21 1989